Manager, Conversion Optimization

Are you passionate about helping Allegro improve conversion of each customer visit, and directly contribute to the platform GMV growth? Join our team as a Manager, Conversion Optimization.

Your main responsibilities

• Acting as the company-wide conversion owner, managing one of the key metrics driving our overall business

• Detecting conversion blockers and identifying improvement opportunities across the entire platform by collaborating with cross-functional teams such as Marketing, Technology, Operations and Commerce

• Build input metrics which explain conversion better (e.g. customer platform navigation metrics, quality of offers available on the platform, and more)

• Exploring targeted opportunities for specific categories, channels (app, desktop, web), and traffic sources.

• Prioritizing potential conversion improvement initiatives and building alignment with cross-functional teams responsible for their execution.

• Utilizing historical data, current trends, and predictive analytics to forecast future conversion trends for annual budgeting and key trade plan events, such as Smart Week, Black Week, and X-mas.

• Collaborating closely with Product and Tech teams to ensure new feature launches positively impact conversion; Co-leading specific A/B tests with the Tech team as relevant

• Analyzing conversion rates for each product category and tailoring strategies to meet specific category needs, driving targeted improvements.

This is the right job for you if have

• Strong analytical and problem solving skills to analyze large volumes of data, extract meaningful insights, and make informed business decisions. 

• Proficiency in analytical tools such as Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. Knowledge of Big Query/SQL is a plus.

• Prior experience with e-commerce platforms, managing conversion improvement programs is a plus

• The ability to assess the market, identify competitors' strategies, and benchmark performance to maintain a competitive edge.

• Excellent communication skills to clearly convey strategies, insights, and results to both technical and non-technical stakeholders.

• The capability to work seamlessly with various departments, including marketing, commerce, and product/tech teams, ensuring aligned and synergistic strategies.

• Proficiency in English (C1 level).

What we offer

• A hybrid work model (4-1). Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for related to the specific nature of your job

• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

• Team tourism, training budget and an internal educational platform with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)

• If you want to learn more, check it out for yourself