PPC Specialist
Poznań, PL, 61-569
Your main responsibilities:
-Manage and optimize sponsored campaigns in Google Ads and other platforms to maximize ROI
-Develop and implement PPC campaign strategies across various platforms such as Google Ads, Microsoft Ads, and price comparison platforms
-Analyze campaign performance data to extract actionable insights and optimize future campaigns
-Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations
-Plan and allocate PPC budgets effectively to ensure efficient use of resources across different campaigns and channels
-Automate processes to improve operational efficiency and streamline workflows (also using AI)
-Conduct A/B tests, implement data-driven solutions, and develop long-term strategies to ensure sustained growth in performance metrics
-Collaborate effectively with cross-functional teams, including marketing, customer support, product development, and technology
-Proactively participate in building internal optimization tools
This is the right job for you if:
-Have proven experience in managing SEM campaigns, particularly in Google Ads and Microsoft Ads, ideally within an e-commerce environment
-Demonstrate strong analytical thinking with the ability to budget, forecast, and analyze campaign performance
-Have ability to work independently, take initiative, and drive projects forward
-Easily adapt to changing conditions, openness to process improvements, and skilled in creative problem-solving and process design
-Have excellent collaboration and communication skills to effectively work with teams and stakeholders
-Are profficient with tools such as Google Ads Manager, Google Ads Editor, Google Looker Studio
-Exhibit curiosity about AI solutions
-Are proficient in English (min. B2 level)
What we offer:
- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
And that's just the beginning! You can read more about the benefits here.
#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.
Send us your CV and… see you at Allegro!