PPC Specialist

Location: 

Praha, CZ

Company:  Allegro Retail a.s.
Team:  Corporate Functions
Contract Type:  Employee

Job description

Your main responsibilities:

-Manage paid campaigns (PPC, price comparison sites).

-Invest in paid channels according exactly to the budget.

-Manage and optimize paid app download campaigns to maximize ROI and user acquisition.

-Collaborate with Google and other external partners to continuously optimize campaigns and adopt best practices.

-Ensure the accuracy and optimization of product feeds for Google Shopping, dynamic remarketing, and other feed-based advertising channels.

-Collaborate with Tech and Commerce teams to troubleshoot feed issues and improve data quality.

-Support the development of internal tools and scripts to automate campaign management and reporting processes.

-Identify opportunities to improve efficiency through new technologies, tools, or integrations - demonstrate curiosity towards AI. 

-Participate in co-marketing initiatives or pilot programs to gain early access to new advertising solutions.

-Share knowledge and best practices with the broader team to foster a culture of learning and improvement.

This is the right job for you if:

-Are fluent in English (min. C1 level).

-Are good at problem-solving and critical thinking (challenging current status quo and best practices).

-Have strong communication skills (verbal & written).

-Have experience with the tools: Google Ads, Seznam, Microsoft Bing (PPC channels), Heureka, Zboží (price comparison sites), Looker studio (reporting), Google Ads editor (campaign creation).

-Have experience in budgeting and forecasting.

-Have data driven mindset with a continuous improvement approach. 

 

What we offer:


- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!

Don’t wait until you join us! Let's meet online!

Get to know our team, take a peek at our office life and check out what else we do at Allegro.