PPC Specialist

Your main responsibilities:

- Develop and implement PPC campaign strategies across various platforms, proficiently managing bidding strategies, ROI optimisation, and A/B testing.
- Continuously monitor and optimise campaigns for better performance, employing a data-driven approach to identify actionable insights.
- Analyse campaign performance data to extract actionable insights and optimise future campaigns, utilising analytics tools such as Google Analytics.
- Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations.
- Plan and allocate PPC budgets effectively, using solid knowledge of budgeting and forecasting campaign performance.
- Monitor spending to avoid overages and ensure campaigns stay within the allocated budget while achieving target KPIs.
- Proactively participate in building internal optimisation tools that are used across all markets, working closely with the internal team.
- Identify opportunities for improvement in campaigns through in-depth analysis and testing.
- Recommend and implement new PPC strategies or targeting methods to drive better ROI.
- Design and implement advanced strategies, such as conversion value rules and new customer acquisition, to enhance the customer journey and increase ROI.
- Provide mentorship to junior specialists to uplift overall team standards and gain knowledge of BigQuery (BQ), Looker Studio, and available Artificial Intelligence (AI) solutions.
- Balance short-term performance with a long-term strategy, making holistic decisions that benefit the company.
- Lead projects that require collaboration across departments, ensuring seamless execution and alignment with business goals.
- Achieve significant improvements in campaign performance and drive measurable business outcomes.
- Conduct thorough analyses to uncover insights and drive informed decision-making.
- Streamline complex processes and find ways to simplify workflow for greater efficiency.
- Prioritise team success and business goals over individual goals.
- Engage in constructive debates and align with team decisions, driving them forward with commitment.
- Proactively identify and resolve complex issues, providing solutions that benefit the team and business.

This is the right job for you if:

What we offer:

- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!