Brand Management Specialist

Your main responsibilities:

-Contributing to the development of Allegro’s communication and its implementation across multichannel marketing campaigns across various markets.

-Assessing the effectiveness of the current strategy and identifying opportunities for its expansion or further development.

-Leading end-to-end campaigns in external media and ensuring alignment across all stakeholders.

-Developing and delivering campaigns aimed at driving key brand consideration metrics, particularly price perception, value for money, and awareness of Allegro’s broad product selection.

-Managing a multi-million budget, covering both production and media spending.

-Collaborating closely with in-house teams, including Content, Digital, Research, and other key business functions.

-Working with media, creative, and production agencies to deliver high-impact campaigns.

-Actively identifying new and effective ways to reach target audiences.

-Measuring campaign performance and translating marketing activities into tangible business results through data and analytics.

-Driving cross-functional collaboration to ensure campaigns are delivered on time, within budget, and in line with business objectives.

This is the right job for you if you have:

-Minimum 2 years of experience in planning and executing 360-degree marketing campaigns.

-Experience in delivering effective communication strategies and activities.

-Experience in working with market research data and translating insights into concrete communication actions.

-Full professional proficiency in English (minimum B2 level).

-Experience in ATL media planning.

-Strong analytical mindset with the ability to independently design and build a funnel of KPIs/metrics for marketing activities.

-Ability to thrive in a fast-paced, rapidly changing environment while managing multiple stakeholders simultaneously.

-An open-minded approach, with a drive to go beyond conventional methods and explore innovative solutions.

-Excellent communication skills, with the ability to present ideas clearly and collaborate effectively with cross-functional stakeholders.

-Highly creative, naturally curious about the world, and highly adaptable to changing environments.

What we offer:

-Fixed-term employment contract for substitution (maternity cover)
- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!