Consumer & Market Insights Specialist

Na czym polegać będzie Twoja praca?

• Conducting market research studies (qualitative and quantitative ones) with external Providers like market research agencies:

• Diagnosing the internal stakeholders' needs

• Preparing briefs for market research studies

• Comparing offers and prices from Providers

• Supervision over the whole market research process which includes e.g.:

  • Preparation / co-creation of questionnaires and qualitative study guidelines.

  • Writing a topline / report / presentation/ executive summaries (or verbal debriefs).

  • Presenting the topline / report / presentation / executive summaries (on your own, or by the external Providers).

  • Adding expert, in-depth conclusions and actionable business insights.

(These market research studies can be either single-country and international one, either B2C and B2B ones)

• Consulting ideas for new products, services, brands, advertisements and campaigns: providing consumer & shopper point of view on Allegro new ideas.

• Evaluating effectiveness of Allegro products, services, brands, advertisements, and campaigns.

• Providing KPI’s for various Allegro activities.

• Benchmarking these various Allegro activities.

Szukamy osób, które:

• You have 2–4 years of experience in market research, consumer insights or data analytics.

• You hold a Bachelor's degree in Marketing, Business, Sociology, or a related field.

• You have a solid understanding of both qualitative and quantitative research methodologies.

• You are experienced in designing questionnaires, defining sample sizes, and coordinating fieldwork.

• You can independently manage end-to-end research projects, from briefing to reporting.

• You are proficient in Excel, PowerPoint, and statistical tools used for data analysis.

• You have hands-on experience with survey platforms and market research tools.

• You can translate complex data into clear, visually engaging insights and presentations.

• You take ownership of projects and ensure their successful execution and delivery.

• You are able to prepare insightful reports and turn research findings into actionable recommendations.

• You enjoy collaborating with stakeholders and bringing the consumer perspective into business decisions.

• You communicate insights clearly and ensure shared understanding across teams.

• You can independently identify business or communication challenges and recommend appropriate actions.

• You know how to prioritize key findings and connect them with broader brand strategy.

• You are comfortable working with both internal teams and external research partners.

• You enjoy co-creating strategies and transforming insights into tangible business actions.

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