Content Development Excellence Specialist (Copywriter)

Your main responsibilities:

-Ensuring brand consistency across brand, trade, and category campaigns.

-Create engaging trade marketing communication for the Polish market across multiple channels, including ATL, social media, email, push notifications, SMS, landing pages, and in-app communication.

-Craft impactful campaign copy, Key Visual claims, naming for products, services, and initiatives, headlines, radio scripts, digital assets, and content for emerging communication formats.

-Co-create campaign concepts, communication platforms, storytelling, and creative ideas together with the Trade Marketing team, designers, and external agencies — from briefing to final execution.

-Ensure a consistent tone of voice and the highest linguistic quality across all customer touchpoints by reviewing, validating, and providing feedback on communication created by internal teams and external partners.

-Act as a guardian of the Allegro brand, ensuring consistency across campaigns, sub-brands, visual identities, and all customer-facing communication.

-Partner closely with Marketing, Design, Research, and external agencies to translate business objectives and customer insights into compelling communication.

-Drive communication excellence by leveraging AI tools, experimenting with new creative approaches, and continuously improving content quality and effectiveness.

This is the right job for you, if you:

-Have proven experience in marketing copywriting, localization, transcreation, brand communication, or creative communication roles.

-Have strong understanding of tone of voice and communication consistency.

-Demonstrate creativity and conceptual thinking, with the ability to translate business objectives and customer insights into distinctive, effective marketing communication.

-Have experience working with multi-channel marketing communication.

-Have ability to work independently while collaborating effectively with multiple stakeholders.

-Have excellent attention to detail and language accuracy.

-Have experience working with agencies and creative teams.

-Have a native command of Polish and advanced English (written and spoken).

What we offer:

- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!