Manager, Media Strategy
Warszawa, PL, 00-841
Short Description
The Manager, Media Strategy is the strategic engine behind the growth of the Allegro Advertising ecosystem. Leading a specialized team of Strategists, this role departs from traditional, individual client pitching to focus on scalable market building. You will be responsible for defining category-level insights, co-creating product Go-To-Market (GTM) strategies, and shifting the market narrative towards retail media and advanced measurement. By bridging the gap between Product, Sales, and Communication, your team will equip the entire organization with the strategic blueprints needed to capture top-tier brand budgets.
Your main responsibilities:
-Lead, mentor, and manage a team of Media Strategists. Translate high-level business goals into actionable market-enablement projects, provide regular feedback, and build a high-performing culture focused on macro-strategy.
-Shift the strategic focus from individual brands to scalable solutions. Oversee the creation of category-wide insights, strategic blueprints, and data-driven narratives that empower the Sales team to unlock C-level budgets (e.g., CMOs).
-Act as the strategic liaison between Product and Sales. Co-develop GTM strategies for new advertising solutions (e.g., upper-funnel formats) translating technical capabilities into compelling, market-ready business value propositions.
-Drive the strategic understanding of retail media impact. Partner with measurement and analytics teams to integrate concepts like Brand Lift and Marketing Mix Modeling (MMM) into our core market narrative.
-Work seamlessly with the Communication & Education Manager. Ensure your team’s insights are transformed into high-impact B2B content, and actively represent Allegro Advertising as a speaker and expert at key industry events.
-Actively participate in shaping the department’s long-term strategy, including strengthening strategic competencies for international expansion.
This is the right job for you if:
-Have 8+ years of experience in a media, product marketing, or market strategy role, with a deep understanding of the e-commerce and retail media landscape.
-Have 2+ years of proven experience in team leadership, talent development, and managing strategic workflows.
-Have a proven ability to step back from granular client briefs to design scalable, market-wide strategic frameworks and GTM plans which support the revenue budget.
-Are fluent in using key tools (Jira, Tableau, ad platforms) with a strong grasp of media planning principles, market research, and modern measurement frameworks (like MMM).
-Have exceptional stakeholder management skills with the ability to translate complex data into clear business narratives. Proficiency in English (minimum B2/C1 level) is required for international collaboration.
-Have well-established knowledge within digital advertising, serving as a go-to strategic advisor capable of translating high-level objectives into operational plans
What we offer:
- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
And that's just the beginning! You can read more about the benefits here.
#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.
Send us your CV and… see you at Allegro!
