Marketing Automation Expert

Your main responsibilities:

-Preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, Tinkerbell, webflows, and other channels) to stimulate traffic and maximize GMV share from the CVM channels.

-Analyzing the behavior of our customers and building multi-stage communication paths for them.

-Creating campaigns that build engagement and loyalty (e.g. using discount coupons, App, Smart!).

-Communicating the introduction of new promotions and products (e.g. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program).

-Support of the Sales Events campaigns (Allegro Days, Smart Week, Black Week, etc).

-Cooperating with internal clients and stakeholders (including Smart!, commercial, financial, data science, etc.).

-Managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs.

-Analyzing and conducting A/B tests.

-Concluding the implemented campaigns, optimizing and serving the recommendations for the next campaigns.

-Effective customer base management, setting the right capping, consents, etc.

-Identifying the reasons for the drops and growths in the results.

-Working in the wider time horizon - anticipating and planning activities for even several years ahead.

This is the right job for you if you:

-Have at least 5 years of professional expertise in any MA tool, with also e-commerce experience.

-Have advanced knowledge of Marketing automation solutions and the ability to shape requirements for the development of MA tools (e.g., new channel development).

-Have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (in tools like Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.).

-Have extensive experience working with large datasets and data-driven marketing environments.

-Have experience in design work and project management.

-Are creative and like to take the initiative.

-Propose solutions to problems.

-Can freely communicate and cooperate with other teams.

-Speak English very well (the team is international, so working in English will be an everyday occurrence).

-Can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well.

What we offer:

-Fixed-term replacement contract (maternity cover).

- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!