Project Manager

Your main responsibilities:

As a Project Manager within the B2B Customer Acquisition & Engagement Team, you will be a driving force behind our buyer activation and retention initiative.

-You will lead projects directly aimed at increasing core buyer engagement metrics: Active Buyers and GMV per Active Buyer.

-You will actively work on optimizing the Acquisition & Engagement funnel by mapping the B2B customer journey across all touchpoints (e.g., consideration, conversion, retention) and identifying drop-off areas and engagement gaps.

-You will drive engagement metrics through the coordination of cross-functional projects with subject-matter oriented teams, including Marketing. 

-You will support the design and execution of the Customer Acquisition & Engagement Strategy, including customer segmentation and tailoring the marketing mix to specific segments.

This is the right job for you if:

-Have expertise in mapping the B2B customer journey and deep understanding of the marketing & sales funnel. Ability to identify pain points and engagement gaps, and connect project activities directly to KPIs such as "Active Buyers" and "GMV per Active Buyer".

-Have strong understanding of the components of engagement campaigns (e.g., landing pages, ad creatives, email sequences). Ability to coordinate with specialized marketing teams (CVM, Marketing Automation, Performance Marketing, etc.) to evaluate the effectiveness of various marketing strategies and channel contributions.

-Have the ability to utilize various segmentation techniques (behavioral, needs-based, value-based) and analyze customer data to identify distinct segments and ideal customer profiles to better target engagement initiatives.

-Have strong ability to lead, plan, execute, and monitor complex marketing projects. Proficiency in identifying key stakeholders (internal teams, external partners), managing expectations, and driving cross-functional collaboration. Skill in developing mitigation strategies for project risks (e.g., market changes, resource constraints).

-Have professional experience as: Program / Project Manager (Marketing / B2B experience is highly preferred) or Product Marketing Manager or Growth Marketing Manager with a strong B2B focus or Senior Analyst / Associate from Management Consulting with a focus on marketing strategy or B2B.

What we offer:

- Annual bonus based on your performance and company results.
- Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
- A great learning opportunity, working with people coming from a lot of experience in top tier strategy consulting and e-commerce space.
- Well-located offices (with e.g., fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!