Senior Business Product Manager (Network)

Allegro Advertising is one of the largest advertising platforms in Poland. In previous years, our revenue has been growing much faster than the market and we have an aspiration to maintain this trend in the upcoming periods. Our products support our clients in developing sales and strengthening their brand positioning. 

This position focuses on developing and ensuring growth of product offering for merchants from off-Allegro advertising products (currently Google Ads and others in the future). This is not a sales position.

Your main responsibilities:

• Taking end-to-end responsibility for defining, qualifying, implementing, and monitoring initiatives focused on improving advertising outside Allegro (Network) to enhance their financial performance and value for merchants

• Extending Network to other (than Google Ads) providers and preparing go-to-market strategies

• Providing a clear guidelines leading to optimization and improvement of advertising campaigns conducted outside Allegro

• Creating concepts for tests and experiments in the Google Ads environment, overseeing their implementation, and analyzing results to make data-driven decisions

• Increasing the adoption and effective use of Network solutions among merchants

• Structuring challenges and translating figures into insights and actions

• Reframing value proposition

• Systematic monitoring and analysis of users (merchants) behavior to gain a deep understanding of their needs, challenges, and pain points related to advertising performance outside Allegro

• Monitoring and preparing benchmarks of the competitive environment

• Collaborating closely with internal (incl. Technology, Analytics, UX/UI) and external partners to deliver solutions supporting merchants using advertising products

• Sharing knowledge with other teams involved in developing Network solutions

• Preparing documents and presentations for key stakeholders (Executive Team, Group Advertising Director)

Why is it worth working with us?

• We work on a large scale - we have more than 13M active buyers on our platform 

• We know what customers search for - every third online buyer starts the product search on Allegro 

• We are a household name on the market - we are the most recognisable internet brand for approximately 80% of Poles 

• We have a global benchmark for ourselves - we are among the top 10 biggest e-commerce websites in the world

What are we looking for?

• 5+ years of commercial experience in product/services development (preferably in the e-commerce industry) or/and consulting roles

• High level of expertise in terms of available tools, processes, strategies in Google Ads backed by strong experience in creating and optimizing campaigns, product feeds, conducting experiments 

• Strong critical and strategic thinking abilities and problem-solving in ambiguous situations

• Exceptional analytical skills

• Proven leadership skills with the ability to challenge the status quo

• Experience in directly managing commercial and/or project teams

• Strong persuasion and influencing skills

• Hands-on approach

• Ability to collaborate and drive alignment at the Top Management level

• Excellent, structured communication skills and the ability to communicate flawlessly in Polish and English

What we offer:

• No commands from HQ. Here we are the HQ and we design our future!

• A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for are related to the specific nature of your job

• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

• Team tourism, training budget, and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work, and various technologies and substantive issues)

• If you want to learn more,  check it out for yourself

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