Senior Digital Marketing Specialist (Influencer Marketing)

Allegro is seeking a Senior Digital Marketing Specialist to plan, execute, and optimize digital marketing activities, with a particular focus on influencer campaigns and social media across the Czech and Hungarian markets.

The role involves close collaboration with local partners and agencies (including the agency in Hungary), monitoring market trends, and contributing to the development and implementation of digital communication strategies. Depending on business needs, the role may also support marketing activities in Poland for selected business units, including Allegro Pay, Allegro Smart!, and Allegro Delivery.

Your main responsibilities:

- Planning, coordinating, and executing end-to-end digital campaigns, with a focus on influencer marketing and social media initiatives.

- Managing relationships with external agencies and influencers across the CZ and HU markets.

- Analyzing market trends, consumer insights, and campaign performance to drive data-led decision-making.

- Supporting the strategic development and implementation of local digital and social media roadmaps.

- Developing content briefs and overseeing the production of high-quality marketing materials.

- Maintaining brand consistency and ensuring unified communication across all local platforms.

- Partnering with internal teams and key business stakeholders to align on project goals.

This is the right job for you if you have:

-3+ years of experience within a marketing agency or an e-commerce environment.

-A proven track record in managing digital marketing, influencer campaigns, social media, and content marketing projects.

-Fluent English (C1) for seamless collaboration in an international business setting.

-Demonstrated experience in leading international marketing initiatives.

-Strong analytical, communication, and organizational skills.

-Creativity and deep understanding of digital trends.

Nice to have:

-Experience working within the HU, CZ, or SK markets.

-A proven track record of collaborating with influencers across European markets.

-Knowledge of Czech or Hungarian.

-Prior participation in cross-border or global marketing projects.

What we offer:

- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your annual performance and company results.
- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!