Senior Growth Specialist (Allegro Pay) - B2B credit products

Help Us Build the Future of Financial Products for Allegro Users!

Join one of the fastest-growing FinTech in the region! We’re on a mission to launch and scale new financial products that millions of Allegro users, across the CEE region, will love. To make it happen, we’re looking for a Senior Growth Specialist who lives and breathes acquisition, product growth, and performance marketing. This isn’t a typical marketing role. You’ll sit at the intersection of product, data, sales and marketing, driving initiatives that boost user acquisition, activation, and retention. You’ll experiment, optimize, and scale what works - with the ultimate goal of turning bold growth targets into reality.

You’ll be responsible for initiating, managing and coordinating marketing activities dedicated to credit products (Allegro Kapitał) for Partners (merchants) operating on Allegro.

Your main responsibilities:

• Own growth KPIs: drive user onboarding, sales conversions, and optimize funnel performance

• Lead acquisition efforts within Allegro platform and across external channels (Google Ads, FB Ads, performance campaigns, partnerships, affiliate, SEO, and more)

• Analyze & optimize product flows, landing pages, and onboarding journeys to maximize conversions

• Experiment and iterate: run A/B tests, measure impact, and scale winning ideas

• Work cross-functionally with product, analytics, marketing and design teams to co-create product improvements that drive growth

• Leverage data to identify trends, risks, and growth opportunities — and turn them into actionable strategies

• Craft and optimize messaging across paid ads, own media, landing pages, emails, push notifications, and in-app comms

• Collaborate with Allegro’s marketing teams to amplify campaigns and align on performance goals

• Design and run user stimulation programs (e.g. coupons, discounts, referral campaigns, loyalty incentives) to boost activation, engagement, and retention

What we’re looking for

• 5+ years of experience in performance marketing, project/product management or user acquisition - ideally in fintech or e-commerce, but we’re also open to candidates from SaaS, digital agencies, or other fast-growing digital industries where you’ve driven measurable product growth

• Proven track record of scaling products through user acquisition and optimization

• Hands-on experience with digital media - Google Ads, Facebook Ads (Meta), or other paid channels

• Strong understanding of digital funnels, conversion rate optimization, and performance metrics

• Comfortable making data-driven decisions and running experiments

• A startup mindset: resourceful, curious, and focused on results over process
  Excellent collaboration and communication skills - able to influence product and business strategy

• English (B2/C1) and Polish

Bonus points for

• Experience in financial services marketing or sales

• Knowledge of retention strategies - marketing automation, CRM, or retention strategies

• Experience with brand building activities like ATL campaigns

• Familiarity with UX/UI optimization

• Product management related with financial services

• Experience as a product owner in financial institutions

• B2B experience

What we offer:

• Flexible working hours in an office-first model (4/1) that depend on you and your team. Starting later or finishing earlier? No problem! Work hours keep pace with our lifestyles and can start between 7 a.m. and 10 a.m.,

• Well-located office in Poznań (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms),

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers),

• English classes that we pay for related to the specific nature of your job,

• Working in a team you can always count on — we have on board top-class specialists and experts in their areas of expertise,

• A high degree of autonomy in terms of organizing your team’s work; we encourage you to develop continuously and try out new things.
  
  

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