Senior Marketing Automation Specialist

Your main responsibilities:

• analyzing the behavior of our customers and building multi-stage communication paths for them, we make shopping on Allegro easier and more enjoyable.

• preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels)

• creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart!)

• communicating the introduction of new promotions and products (e.g,. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program). You will co-create and implement Allegro's communication strategy in the different markets (PL/CZ/SK)

• cooperating with internal clients (including Smart!, commercial, financial, One Box, and customer relations departments)

• managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs

• analyzing and conducting A/B (and sometimes A/B/C/D...) tests.

This is the right job for you if:

• speak English very well (the team is international, so working in English will be an everyday occurrence)

• have at least 3 years of experience in the area of ​​Marketing Automation, Customer Lifecycle Management, CRM

• have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (such as Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.)

• have experience in design work and project management

• are creative and like to take the initiative

• propose solutions to problems

• can freely communicate and cooperate with other teams

• can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well

What we offer:

• fixed-term replacement contract (maternity cover)

• hybrid work model (4 days in-office / 1 remote) in a modern, well-located Warsaw office (bicycle parking, equipped kitchens, adjustable desks, interactive meeting rooms)

• flexible benefits package in a cafeteria model — choose what works best for you: healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more

• fully paid English lessons tailored to your role

• team of top-tier professionals you can always count on

• high autonomy in organizing your work — we trust your judgment and encourage experimentation

• dedicated training budget and access to our internal learning platform (courses on leadership, motivation, organization, and communication

• You will rely on the largest mailing database in Poland and one of the largest in the Czech Republic

• You will create various scenarios - your imagination is the limit

• You will have the opportunity to directly influence the shaping of Allegro and have access to powerful data sets!

• We share our knowledge at conferences and industry training

• We create an e-commerce platform for hundreds of thousands of small and medium-sized Polish trading companies

• We are constantly surrounded by change. We see it as an opportunity to have a real impact on Allegro

• We are the largest shopping platform in Poland, with over 20 million customers visiting us monthly.

• We are also developing foreign markets, such as the Czech Republic, Slovakia, and soon other countries as well