Senior Marketing Automation Specialist

Your main responsibilities:

1. Strategy & Marketing Automation

• Designing, implementing, and managing dozens of multi-stage automation scenarios (including email, push, webflows, Tinkerbell, and other channels).

• Creating advanced communication pathways based on triggers, dynamic content, and complex customer behavior scenarios.

• Executing and supporting key promotional campaigns, sales events 

2. Analytics, A/B Testing & Data Management

• Analyzing customer behavior and key performance metrics (OR, CTR, conversion rates, GMV) to drive continuous performance optimization.

• Designing and conducting A/B/X tests, drawing data-driven conclusions, and providing recommendations for future campaigns.

3. Budget Management & Ownership

• Full ownership over an assigned foreign market (e.g., IE)—responsible for budget execution, campaign planning, delivering target GMV metrics, and improving Customer Lifetime Value (CLV).

4. Collaboration & Mentorship

This is the right job for you if:

Education & Experience:

• Bachelor's or Master's degree.

• Minimum of 4 years of experience in Marketing Automation (experience in E-commerce / CVM is a plus).

• Practical proficiency with advanced, enterprise-grade Marketing Automation tools.

Language Skills:

• Fluency in English and Polish (both written and spoken).

Technical Skills & Knowledge:

• Advanced knowledge of Marketing Automation platforms and solutions.

• Strong background in data analytics, database segmentation techniques, and data-driven process optimization.

• Practical experience in managing marketing budgets and targeting campaigns to relevant customer segments.

Soft Skills & Competencies:

• Data-Driven Mindset

• Strategic Thinking

• Problem-Solving & Decision-Making

• Creativity & Innovation

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

• Annual bonus based on your annual performance and company results.

• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).

• English classes that we pay for related to the specific nature of your job.

• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

Send us your CV and… see you at Allegro!